On this page we break down the 'working parts' of Red Ferry Players and the techniques & media they support.

To find out more about our audio, video, multi-lingual and mixed media solutions for business click here.

The hub provides effortless, intuitive user control on all our Players. It indicates the loading and playback of the streaming media in real time as well as providing play/pause, rewind to start and a link to an info page about the Player. If a Player features auto-play, the hub also provides site-wide on/off at the touch of a button.

At the heart of our Audio enabled Players is the power of the spoken word. Our expert script writers know just how to phrase the audio message to directly address your audience and encourage them to take action.

In some instances like customer testimonials – we will incorporate carefully edited pre-existing audio into a player.

Extensive range of voices - Our team has an extensive resource of voice artists to select exactly the right delivery style and tone to complement your brand positioning and message content.

Not just voice over - Players are also capable of delivering streaming, long-play audio like recorded interviews, speeches, and excerpts or previews of podcasts, audio blogs and of course music.

Players feature interactive text which is synchronised with other elements like the hub and any streaming media (audio, video, image sequences etc). The primary greeting text invites interaction and delivers key propositions, while the texts that follows prompts response or resulting action.

The wording is carefully composed to work perfectly with the soundtrack script so the user experiences the combined effect of hearing, reading and seeing which motivates, engages and promotes action.

Our Players are predominantly designed to present images of people matched to the selected voice style as well as other photographic imagery like pack shots and products, or graphics and icons alongside the interactive text and control hub.

Our production team has a library of images and can also carefully select from an extensive range to hand pick the most appropriate imagery to help get your message across.

All Players can be made to display streaming web video integrated with the web page seamlessly – without the need for a third party application.

We can re-purpose existing footage, produce a talking head or create a purpose-made scene.

The video streams using the most up-to-date rich media compression techniques and the relationship between image quality and file size is tightly controlled by our rich media production team.

Other media
Along with video, photography and graphics, our Players are capable of displaying animated sequences, 3D animations, Virtual Reality/Panoramas, still image sequences with synchronised text to support the audio message. These delivery methods combined with our script writing and production skills go together to create powerful, compact multimedia sales presentations and instructional demos.

Any Player can be adapted to provide more than one message, allowing users to choose their preferred subject using a variety of intuitive methods that relate to the design of the Player.

Similarly, users can choose to experience the message or sequence in their preferred language. For more detailed information on addressing an international audience with language specific solutions, click here.

From popping a form window, a callback request or online questionnaire to opening a pre-addressed email, downloading a PDF or forwarding the user to a key webpage... Red Ferry not only gets your message across in an impactful, engaging way, but we also encourage action and provide the response method - all in one Player.

In instances where call to action is a vital part of the strategy, we can monitor every time Players are displayed to users, the number of times the message or sequence was played and the number of responses to the call to action, so you know exactly what's happening and the role our technology is playing.

So how can your organisation get its message across? Contact our team to find out more.