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Red Ferry - Getting your message across
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Authenticity is the keyCulturally authentic, accurate translation is vital to establishing credibility with international website visitors. Red Ferry works with preferred translation suppliers who are sensitive to cultural, as well as colloquial language needs. One supplier, Web-Translations will even test to find the best international markets for you.
In a recent project, Red Ferry created a Japanese Audio Player. Once installed on the client's Japanese Mirror site, it succeeded in directing 52% of people who played it to specific content deeper within the site. |
"The need for multi-lingual content in online marketing can often be perceived as an unaffordable aspiration. Site owners know the benefits, but for many, the issue has just been too enormous to really tackle." Red Ferry's Peter Brill. So we've developed a cost-effective and positive solution. We create audio, video or mixed media Players which allow the user to choose their language preference for the content, call to action and fulfilment.
We also build single language in English, Japanese, Spanish,
Welsh, French, Catalan, Italian, German and so on... for use in Mirror
sites, or specific language sites. |
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What Multi-lingual Enhancement can do for your business:Allow your international audience to feel personally addressed cost-effectively. Assist with the pronunciation of place names, people's names, technical words etc... Provide warmth and establish the authenticity of your staff, products and services to a global audience. Demonstrate sensitivity to the cultural context of a particular foreign market. If your site's text is multi-lingual already... now your multimedia can be too. Contact the Red Ferry team to discuss your online business challenges.
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Bridging a cultural divide and establishing credibility with multi-lingual video and audio...Based near Barcelona, Actors Space they provide training for professional actors, directors, writers and camera operators. Although their students are mainly English, they frequently recruit tutors, suppliers and some students from Spain - yet it's very important to show respect for the local language - Catalan. The solution: Red Ferry’s multi-lingual Players engage website visitors in a language they choose, without having to translate the entire site.
Red Ferry designed and built a tri-lingual Multimedia Player using client supplied video. The Player combined audio, video and images. Additionally the calls to action also varied: the English channel gave a multiple-choice to further web content; Spanish and Catalan channels opened .pdf documents with specific text-based information in the relevant language. Click here to see the Actors Space Player in action on their site. "It is important to us that all students feel supported and valued
when they connect with us - that includes visiting our
website. The little Player looks great and works really well
to make our site more personal for English, Spanish and Catalan.
People love it!"
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